ParisLemon » The Deal is Real: Feedburner to Google for $100 mil

The Deal is Real: Feedburner to Google for $100 mil

The hot rumor last week has left rumor stage and now the buzz can really begin, Google is buying Feedburner for $100 million.

As I said last week, I really like this purchase for Google as it not only beefs up their Analytics program but gives them another significant outlet for AdSense as well by making that service available to users in their Feedburner feeds.

More interesting will be to see if they in some way try to tie Feedburner in now with Google Reader. There’s something to be done here, I’m just not sure what yet.

I know personally RSS has entirely changed the way I consume the Web. I can simply get so much more done when I can use my feed reader to sift through hundreds of articles a day that would normally have taken hours to go out and find.

The public as a whole has yet to really get into this, but when they do, RSS will explode even bigger. Nice pick up Google.

Post by MG Siegler on 05/23/07
Comments

rod

I dunno dude - at 100 Million is it a quick pick up? 25 Million for Flickr (or whatever it was) I think qualifies as a quick grab, but 100 M seems to be a different order of transaction. Given Google's suite of webmaster tools and analytics products, I wonder why they didn't develop it in house? With their marketing reach they could have taken the market from Feedburner quickly, and probably done it for much less than 100M.

Was this a people purchase, bringing key talent into Google? Or a professional courtesey to try and avoid getting a bad rap as a category killer?

MG Siegler

That's a good point Rod that a lot of us are writing about this 100 MILLION dollar deal as if it were buying a cup of coffee. But when you're Google and buying a new company every other day...

I think this purchase works a few ways for Google, first will bring a lot of talent to the company, second it brings a very good brand, and third it creates more buzz - taking back some from MS and Yahoo recently.

It's an interesting point you make about the deal as a professional courtesy - not sure if that's the case here, but I could see the happening down the line. Someone spending millions on a company just so it looks like they weren't trying to overpower the market a-la Microsoft.