The Twinkie is going old school. Perhaps because of all the recent emphasis on health (at least in the American media) and obesity in America, a product synonymous with crap junk food, the Twinkie, is going back to its roots and will now be available with a banana-filed center. But will this “fruit” filling make the snack any healthier? Um, no.

This banana-creme filling was actually the way that the Twinkie was originally sold in the 1930s and 1940s before World War II rolled around and Hostess has to ditch the bananas for the less expensive white…stuff. Hostess brought the banana-filling back briefly as a promotional tool when Peter Jackson’s King Kong was released – because of course giant apes love fake-banana filling – and demand was high enough to constitute a permanent resurrection.

While having the Twinkie filled with bananas may seem healthier (the banana is a fruit after all right?…) I don’t think they are going to be launching the Banana Twinkie diet anytime soon. Word is the banana-filled variety is basically the exact same in terms of calories as its vanilla brethren.

It seems like this is a very popular trend in America recently. For makers of unhealthy products to come out with products that seem healthier but in actuality aren’t much better 0 if at all – than the other crap food with the bad image. Case in point, McDonald’s salad seems healthier, but actually has more fat than their hamburgers. And look at all the sugary cereals trying to now pitch how much fiber and calcium one bowl of cereal contains – to go with its hundreds of grams of sugar!

Perhaps more noteworthy is that this is actually the 2nd time I’ve written about Twinkies in a 6-month span! Call it a subliminal craving.