Facebook has launched yet another new site feature tonight: Polls.

These aren’t just any old standard polls. These are are polls that marketers or researchers will pay for in order to get access to Facebook’s 20 million+ users and their opinions. The more you pay, the quicker you get results. Prices range from $0.10 a vote up to $1.00 a vote and you can put a max on the number of votes. You also target your poll based on profile keywords, location, age, or sex.

Facebook is very smart. Remember the time when people were worried that Facebook didn’t have anyway to make money? Yeah, those people will probably be paying for polls about the topic tomorrow.

I don’t know how much users will like having these polls shoved in their faces (they’ll be included in frontpage feeds), but here’s an idea: what if Facebook charged more from the pollster but then paid a tiny fraction to each user who partook in the poll? Sure, that would probably be rife for gaming, but it would also make the feature massively popular.

But then again, maybe they don’t even need to do that. Just look at Nintendo who turned voting in polls into a game on the Wii a few months ago with Everybody Votes.

At least Facebook clearly has a plan with their polls, I still can’t figure out any rationale behind Nintendo’s feature unless they are selling the results about how many people like cats vs. dogs to animal breeders behind the scenes. Or, as I said previously, maybe they’re just trying to get young people into the habit of voting so they’ll say – actually vote in the next election (assuming they’re eligible).