Nintendo’s Reggie Fils-Aime made a very bold claim at E3 yesterday: though the Wii is still several million behind the Xbox 360 (which of course had a year head start) in terms of console sales, he says that Nintendo is going to take the crown and move to number 1 “in this generation (of consoles) very soon”. Boom! Reggie knows how to throw it down.

And why not? The Nintendo Wii is still hard to find nine months after its release and word is that supplies could very well be tight through this holiday season as well – over a year after the release! Nintendo has so far doubled Sony’s PS3 sales and is halfway to Microsoft’s 360.

Sony is trying to move more units via price cut, but the Wii is still exactly half the price of the PS3 now after the cut – and Microsoft appears to be trying to cater to families and young people with new devices and content on the 360, but has nothing near as cool as the Balance Board, Zapper, or Wii Wheel (to use with MarioKart) that Nintendo showed off today.

Many doubted Nintendo even in the weeks leading up to the Wii launch. Lets remember, Nintendo was in 3rd place in console sales with the Gamecube – and they were far back there. Sony, meanwhile, was so far in first place with the PS2 that it seemed unstoppable.

If Reggie is right, the new pecking order in the videogame industry will be:

1. Nintendo
2. Microsoft
3. Sony

Incredible.