MySpace: Those Who Can’t Do, Copy
If you ever need proof that one company greatly fears another, just look at how much they copy that company. Today’s perfect example: MySpace. Reuters is reporting that MySpace will add a Facebook-style news feed sometime in the next 30 to 45 days. No less than Fox Interactive Media’s (MySpace’s parent) President said this himself.
It’s doesn’t surprise me that I feel the need to remind myself and others all the time that MySpace is still much bigger than Facebook in terms of users and traffic, but recently it seems like MySpace needs to do the same thing to itself. First we had MySpace promising a platform after they realized how successful Facebook was – AllFacebook rightly notes this has still yet to come to fruition despite such an emphasis being placed on it, and no, OpenSocial doesn’t count. Now we have an emphasis being placed on pumping out a News Feeds feature, which I don’t think there is anyway MySpace can deny is directly lifted from their smaller rival. And of course don’t forget the rumor that MySpace will soon undergo a complete redesign to look more like Facebook.
Perhaps most interesting is this little tidbit from the story:
He [Fox Interactive Media Presiden Peter Levinsohn] said his company also plans to let users express different versions of themselves by creating more than one profile, for example one for family, one for friends and another for work.
Which again sounds similar to a feature that has been rumored to be coming to Facebook for a while now.
MySpace, you’re the biggest social network in the world, try to act like it. Come up with your own ideas, force Facebook to copy you. At the very least, buy LinkedIn already to make it seem like your only comeback tactic isn’t “I know you are but what am I?”.
