Writing a Fake Keynote Is Easy If You Read A Lot of Apple News

Quite a few folks are writing about how they think there is some weight to the supposedly leaked Steve Jobs’ MacWorld keynote on Wikipedia – we’re under 24 hours away now and the hysteria for the event is reaching its peak.

First of all, fake Keynote addresses have been “leaked” many times before – in fact it’s pretty much the norm. The difference here is that it was put on Wikipedia anonymously, while usually it’s some site trying to get a huge spike in traffic; but don’t let that fool you, someone out there is no doubt sitting back and laughing – anonymously.

Secondly, while it does look like a fairly solid list in some regards, quite a few of us could write a very conceivable list of things that Steve Jobs will likely talk about at the keynote tomorrow. As far as I can tell, every single one of these items has been rumored before and the only real specifics are prices and a few specs, which someone could easily make up based on other similar Apple products/models.

Thirdly, absolutely no mention of iTunes movie rentals? We’re beyond the point of knowing this is coming now, and while Apple could certainly postpone it to wait on a few deals, I’m not sure how likely it is that Steve Jobs wouldn’t even mention it considering it’s been in just about every major publication now.

Fourthly, where are all the “booms“?

Perhaps most importantly, even if this were real, Steve Jobs has been known to give a thumbs-up or axe things in the 25th hour, so the entire list could change on a whim.

I’ll do my predictions for the event later today – feel free to leak those as the official keynote transcript as well.

  • Rex Hammock
    It's either amusing -- or very sad -- that people will latch onto these obvious hoaxes. You're right, anyone who keeps up with the Mac rumor sites could have written this outline. Heck, I don't read but half of them and I could have written it. Frankly, you and I together could have written one that would actually be better than Jobs' one tomorrow -- unfortunately, all of the things I would announce are probably impossible for them to deliver.
  • MG Siegler
    @rex - agreed, we should do that. the really great macworld keynotes happen when Jobs is able to pull an iRabbit from an iHat, he says "boom", and the crowd responds "ahh". I'm hoping for a moment like that tomorrow, but in the age of non-stop patent leaks it seems to be harder to slip one by the goalie.


    Our best hope may be to be blown away by pricing - think about a $999 or $1,299 'MacBook Air' or 99 cent movie rentals - neither probable, but could be a 'boom' moment.
  • Rex Hammock
    I'd be happy if he'd announce something that would enable me to mark off some of my list of 'all the Apple rumors you'll ever need' from 2006.
  • MG Siegler
    Ah yes, been watching you slowly cross off that list...


    I'd say #3 is a pretty solid bet for sometime this year, though probably not tomorrow.



    Wireless iSight might be kind of moot cause Apple's direction is clearly to include it in all monitors and others, dell for example, seem to be following suit. but I could see the iPhone eventually being a type of wireless iSight device you mention.



    For #8 - there is always the rumor about Apple starting to make TVs that are Apple computers.



    Maybe #11 is the best bet for tomorrow, if Apple has been able to make a 'MacBook Air' that runs cooly enough thanks to the SSD - or maybe 'air' means they'll be funneling air throughout the thing to stop lap burns.



    #12 and #13 I'd put at even money.
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