The Transition to a Mac-ready Workforce

This is a few days old, but I didn’t have a chance to write about it: A new Morgan Stanley survey suggests that 40% of college students plan to buy a Mac as their next computer. I mention this because it goes along exactly with what I’ve been saying for a while, that a sea change is going to take place in the computer industry as my generation and below, age.

Yes, Microsoft is still absolutely dominant with Windows, and yes, that will continue for quite some time – but unless Apple stops making products that young people overwhelmingly want, we are going to keep seeing the upward trend in Mac usage – and it will grow faster.

I would not be surprised at all to see Mac usage at 25% in the next 5-10 years. Keep in mind that more people are going to be using not only more laptops but a wide variety of portable computing devices in the coming decade. If you counted the iPhone as a computer (it does perform many of the functions and runs a version of OS X after all), such numbers could go even higher.

And just wait until something like the iNewton/Apple Tablet comes out.

A share of around one quarter of the market is a number Apple might be content with. If they wanted more, they could certainly do something like release a very cheap, sub-$1,000 laptop, but they’ve resisted the temptation to do that, instead opting for quality and a certain exclusivity.

A simple factor of time may change that in the ‘Age of Apple‘.

  • machinehuman
    Opted for quality a few years ago and I'm happy about it. Still using Mac OSX though.
  • MG Siegler
    @machinehuman - as opposed to what?
  • nick gonzalez
    I've been using win boxes my whole life and just switched to a macbook pro 2 months ago and was surprised at how quick the transition was. Now I choose to use my mac over my PC. However, it's a myth that Mac's don't have any problems. I still get a black screen of death when it comes out of sleep at times.
  • Anthony
    But what about the gaming sector? Halo, WoW, etc. If those games does not support Mac., I still see a fair share of PC Users in the market in the next 5-10 years.
  • MG Siegler
    @nick - I was the same way, transitioned from the PC to the Mac softly at first, then started using the Mac all the time.


    I've repeated this a bunch now but I used to not only use PCs, but was really into Windows (went to Windows 95 midnight launch in my hometown, etc..). Now I have 4 Macs and 0 PCs - I doubt I'll ever buy another one.



    But yes, that's not to say Macs are completely problem-free. It's still a fairly complicated machine, things do break, and not everything always "just works". But the overall experience between the two (Mac and Windows) is not at all close in my opinion.
  • MG Siegler
    @anthony - that is a good point, but I expect that transition to be made shortly. They had id software on stage at one of the events last year to show off some things on the mac, and perhaps the most buzzed about game in years, Spore, will be released simultaneously on PC and Mac.


    See here
  • Anonymous
    I just LOVE my Mac. Don't you LOVE your Mac?! God! I LOVE my Mac. It just works!


    I LOVE blog posts about loving my Mac. I love blog posts that quote other surveys about young people loving the Mac they are planning to buy. I just love it.



    This is like a new age of loving our Macs. Like, the second age of loving Macs. Because the first age of loving Macs was in the late 80s. There was even a really cool commercial about it. It was before this age. And before that we loved our Apple ][. So maybe is should be the Third Age of Apple. But this age is different. Steve Jobs is more superhuman and smarter than ever. Forget about that whole Next thing.



    Its such a great time to be alive and loving our Macs, and writing about it.
  • nimbus
    Love your blog updates, can easily see other's comments.


    I agree with you. I think that M$ is the new IBM.
  • MG Siegler
    @anon - sounds kind of like this.


    @nimbus - thanks. you're not alone there.
  • Anonymous
    Individual have prefered macs for a long time, but macs have not penetrated the enterprise yet. - it is a different set of issues creating the barrier. The workforce may be ready, but will the workplace (read IT dept) care?
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