Nah... they just realized they were missing a prime marketing opportunity for their blog posts.

I have to say I have no idea what any of this means. I look at it and im like who cares about these blog ramblings. Where is the relativity to making it interesting. Its kind of like when you get a phone book on your porch every 3 months because the company pretends that you need it, when its really about them just selling the ad space to people who dont realize that no one reads telephone books, or these blogs....