Another Classic Rip-Off Job By Ars Technica

Ars Technica is really good at stealing other’s ideas. Plain and simple.

Anyone else, and I may have given them a pass that they came up with what seems to be the exact same approach to a story that I took last week. Not Ars Technica. They’ve done this before. To many people. Many times. I’m hardly the only one who has noticed it.

Last week, I saw Apple 2.0 writer Philip Elmer-DeWitt’s story that used a graphic of the world he found in The Mac Observer forums. I saw the map and thought of one thing: the game Risk. As such I wrote a short article on VentureBeat on Friday with that as the main crux: The iPhone is winning at the game of Risk.

Today, Sunday, 2 full days later, Ars Technica comes back with an article, with their own picture dubbed “iRisk.” The opening paragraph talks about how the map, which they made their own version since I’m sure they didn’t even both to ask the real map’s author permission to use his (which both Philip and I did), reminds them of the board game or world domination. I, naturally, don’t even get a link.

You may think, big deal, so you had the same idea. It’s bigger than that. Here is what I truly believe Ars does on a regular basis (and coincidentally, I’ve had this conversation with a few people right before this happened, and all three fully agreed.):

Ars sees a news story. They sit back for a few days and let everyone else weigh in. They take the best of those ideas and craft a post out of it. The stories often look well-crafted because of this. Many of them hit the frontpage of Digg (this one probably will too).

They wake up on third and everyone assumes they got a triple.

I’ve tried in the past to go about calling them out in a nicer way, but that time is over. I’m sure they’ll try to claim they didn’t see my story. Whatever. If this was just one or two or 12 incidents maybe I would buy that. I’m not buying it now. Ars Technica is bullshit.

[UPDATE]: Well the response to this has been huge to say the least. While some of the comments have been negative, the majority have been overwhelmingly positive.

Much more interesting however is the emails I’ve gotten. I’m not at liberty to share many of them, but lets just say A LOT of people, well respected and well placed people working in the industry out there have the exact same thoughts.

One message that is perhaps not so shockingly lacking is anything from Ars. I did notice that at least one of their writers started following me however on Twitter. I’ve been warned numerous times that they would try to come at me stating they are the AP or Reuters of the web, and that they aren’t a blog and don’t have to follow blogging standard practice. If that happens I’ll laugh and let you know.

[UPDATE 2]: (I wrote this in a comment below but figured I’d move it up here too)

Let me just be clear on something. The linking is really somewhat of a secondary issue here. I realize that Ars linked to Apple 2.0, as they should have. The issue is that Ars routinely takes other site’s angles on stories and writes them up as if they were their own.

Sure, linking is the way this is deemed acceptable – and I would not have complained if Ars had linked to me – but many splogs link too. The real issue is a larger one as I see it: Ars sitting around and waiting for other sites to write stories, then publishing their own a few days later with the very same ideas.

Yes, they may link to the originator of the news (from what I hear they’ve been told many times to do so and have gotten better at it), but they are very often not linking to those whose ideas about that news they take for their own.

Some of you seem to want to let them off the hook just because you see the presence of a hyperlink in their story.

[UPDATE 3]: In a comment on IP Democracy’s post on the matter, Ars is now saying they wrote their post on Friday but decided not to publish until Sunday. Okay, maybe next they’ll claim a timestamp of 12:01 if I say I wrote mine at 12:02.

Though I still have yet to hear from Ars, I’m seeing a lot of varying excuses from them on this matter via 3rd parties sending me info.

They can make excuses and claim ignorance all they want. The fact of the matter is that A TON of people have all recognized the exact same pattern of behavior from Ars, and instead of acknowledging it and attempting to do better, they make excuses and talk down to people. Again, bullshit.

[UPDATE 4]: And for the record here is the other site in question that talks about iPhone Risk. It is actually a really cool site, and one that I honestly didn’t see before it was in the comments. I wish I would have, I certainly would have linked to them. To that site: I’m sorry you got caught in the middle of this, but hope you’re getting some decent traffic.

  • Steven Hodson
    CLAP CLAP .... well called
  • MG Siegler
    @steven - thanks. feel free to weigh in as well, I know a lot of us have seen this bullshit before.


    I'm seriously debating doing a regular post on this topic until they cut this crap out.
  • Duncan
    They've been doing this for as long as I can remember. Wait 2-3 days, remix, no link love.
  • MG Siegler
    @duncan - yep. your post serves as great back up.
  • Anonymous
    You are my hero.
  • MG Siegler
    @anon - thanks. i suspect there are A LOT of people out there who have noticed this at some point.
  • Anonymous
    evidently, there are no diggers who are aware of this bullshit. figures.
  • Sam
    From what I can tell, this is what WSJ and NYT do for virtually any tech story.
  • MG Siegler
    @anon - that is very true. how many of their rehashed stories hit the front page? It's some utterly ridiculous percentage.


    @sam - i wouldn't go that far, they could do some better linking though (though Bits is pretty good at it). Ars is in another category IMHO.
  • Anonymous
    Ummm....didn't you hear? Copying is the highest form of flattery. There is no such thing as a single item story that is news story, so get used to buddy. One idea, spawns others...or just breaks it first.


    Sucks to be copied and not attributed, but it happens every day, that's the business and whining about it just makes you look like a ahole. Find a newer better story...and keep on moving and don't look back...
  • MG Siegler
    @anon - I really could care less about the idea being copied, it's all about attribution. I reconstitute ideas myself, but I'll give credit where credit is due.


    I don't like whining myself, but they need to be called on this.
  • Eric Miltsch
    They're the Carlos Mencia of the blogosphere..
  • MG Siegler
    @eric - i admit i had to look it up but yes, I think an apt comparison.
  • alan p
    These are not the only guys who do this by a long way. Attribution would be nice though.
  • MG Siegler
    @alan - oh I know. they are perhaps though the most high profile and IMO, from what I've seen over the past couple years, the worst.
  • Duncan
    @alanp
    WebProNews has always suffered from the same affliction.
  • Technology Watch
    :D Man, you are furious!
  • MG Siegler
    @technology watch - fast and furious? :) but yes, I am annoyed.
  • Roontoon
    I wouldn't be so pissed off if I were you as YOU ripped off the idea from CndPhoto who posted this VERY SAME graphic on MacObserver in response to where iPhone was in the world.


    http://www.macobserver.com/forums/viewtopic.php?p=420340#420340



    Now now who is embarrassed?
  • MG Siegler
    @roontoon - nice try. could you please read the post before commenting? thanks.
  • Scoops
    You don't seem to be quite as original as you think you are, either. Some site called the iPhone Blog (which I found by Googling iPhone world domination risk after reading your piece) has been playing iPhone Risk --complete with stylized map-- since February, including an update with all this latest info on May 7. Could it be that you and Fortune ripped them off, or could it be that lots of people make the "entering new markets is kinda like Risk" association?


    http://www.theiphoneblog.com/tag/iphone-risk/
  • John D
    Actually, in a way, this is WHY I read ArsTechnica...it is a summary of a lot of good ideas. However, they really should give the linky love.
  • Anonymous
    Give me a break. You see a map of the world colored in red and you think of Risk, and think someone owes you a link? Your other linked example is silly as well.


    Here I went to ArsTechnica expecting to see a ripoff, but in the first sentence they link to the real source.



    And why is it I see ArsTechnica stories riddled with links when you and Duncan and others say they don't link?
  • Sebastien
    this is really whiny people....
    Its the web get over it.

    jeez.
  • ronbailey
    "Ars see a news story. They sit back for a few days and let everyone else weigh in. They take the best of those ideas and craft a post out of it. The stories often look well-crafted because of this. Many of them hit the frontpage of Digg (this one probably will too)."


    We have a name for that technique - it's called "blogging", and Ars does it MUCH better than you.
  • Chad
    I don't see the problem. Ars is a little stuffy, but they're doing nothing wrong here.


    I even think they link better than most (I use their extened reading all the time).



    But who doesn't love the smell of hot, burning drama in the morning! This is bordering the petty.
  • Mark
    I've called them out on it directly via their forums; sometimes they've made the change, other times they haven't.


    The problem with Ars, in my mind, is that they occasionally do do original reporting, or summarize industry journals (most with the correct attribution).



    However, they can be guilty of the same flaw that plagues most technology news^H^H^H^H blog sites: they think a link is a license to strip out all of the factual information in a story and republish it with some pithy analysis. Here, DailyTech.com is perhaps the worst offender.



    Both Ars and DailyTech do do original reporting. But I'd much rather see a BoingBoing style on reports they source elsewhere: here's something that's cool, but you need to go there to read it.
  • Anonymous
    Umm, they linked to Fortune in the first sentence. If I were you I would retire this post. Thing is, you won't because it's bringing you ad revenue.
  • Anonymous
    Ars has made an art form out of re-writing entire stories they've found elsewhere, then managing to get the digg & Slashdot traffic that would have gone to the originating source.


    That's not to say there isn't some great original reporting or hardware guides there frequently, but they constantly reconstitute existing content with either no or a minimum of attribution...



    I believe they think they're the Associated Press of technology, but last I checked, Associated Press writers didn't take a URL, rewrite everything within it, and then pretend they were doing original reporting.
  • eagle
    Ars is an echo blog, Duncan and Long are gosip bloggers.
  • gregory
    you must be american ... they have this weird attitude about individualism, think their ideas came from them, rather than the group mind, invent stuff like ipr to protect their limitations... what a weird country ... as more people meditate, they will figure it out
  • Shalley
    LOL@Anonymous.


    Yes, Ars Technica uses it mind control powers to steal all the digg and slashdot traffic in the world! They reach out over mind control waves and force diggers and slashdot editors to do their bidding. Give me a break.



    Ars definitely links to their sources, the real question is if a link is a license to then copy out the juicy details the way all the tech blogs do.



    All guilty:

    Ars Technica

    TechCrunch

    BroadbandReports

    Endgaget

    BitsBlog

    Gizmodo

    ParisLemon



    Who doesn't:

    BoingBoing

    ?
  • Bryan
    Racing to be the first to say anything in this medium causes heart trouble (Om). The real name for what Ars is doing is Third Camp reporting which has been dubbed as BS long ago. They happen to be geniuses at it. Personally, to get out of the Third Camp dolldrums is create a Biblio footer and stop playing that horrible chase game we're all invilved in. Hopefully, biblios (link love) will weigh better in metrix and, no one's commented on your numerous typos! You must really be pissed!
  • Cynthia Brumfield
    MG,


    I wrote a blog post about this back in 2006 and it's now a permanent part of Wikipedia's entry on Ars Technica. Kara Swisher even referenced my blog post in a recent write-up of the publication. Yet they keep doing this stuff. Check out my blog post today that picks up on your justified criticism. http://www.ipdemocracy.com/archives/002984ars_t...>
  • Anonymous
    "Yes, Ars Technica uses it mind control powers to steal all the digg and slashdot traffic in the world! They reach out over mind control waves and force diggers and slashdot editors to do their bidding. Give me a break."


    You painfully miss the point.



    If they're pretending to be an originating source, digg and Slashdot traffic that would have gone to the source they're cribbing from is instead going to them.



    It's about pretending to be an originating source when often all they're doing is reconstituting existing content without attribution. They've only lately started burying more external links in their pieces.



    That's not what "all tech blogs do."



    All those other "guilty" sites you've listed have never had a problem with doling out the link love, understanding what they are in context, and engaging in news as conversation...



    Unless Gizmodo has been pretending they're the Associated Press instead of a blog and nobody sent me the memo....
  • Brandon Paddock
    Ars did something like this to me once, and when I complained on my blog, the author had the gaul to e-mail me and ask me to take down my claims.


    I didn't know this was a *pattern* so I accepted his explanation that it was a coincidence and changed my post. Perhaps I shouldn't have.



    http://brandonlive.com/2008/01/22/ars-echoes-my-cable-company-comments-and-title/
  • Anonymous
    This is synchronicity. It happens every day. I can imagine the fights between AP and Reuters.
  • Anonymous
    "This is synchronicity."


    No, it's a conscious editorial effort to shun blogger ethics for ad revenue.



    "It happens every day. I can imagine the fights between AP and Reuters."



    Ars is not AP or Reuters.
  • Mike Cane
    Well, I'm surprised that Ars does that. It's really the first time I've heard that.


    But I'm no stranger to having someone better known rip me off. One of my posts has been done by *three different* people, all claiming they never, ever, honest golly!, saw mine.



    It got to me so much that I've highlighted the damned post. That seem to have put the brakes on more theft.





    For The Record: Apple and eBooks



    I always give a link and/or attribution. What the hell else is the Internet for, if not giving credit where it's due?
  • Xbox360
    They have improved some over the years. They used to take whole articles from my site, swap out my inline banter with their own, and call it good. Used to even leave in the nonbreaking space marks from their copy and paste, and my bad habit of using know when I mean no.


    And just cause there is no link love, occasionally, they will say. "there is interesting discussion around" doesn't that count at atribution? ;-)



    Ars has always be a site for regurgitated topics.



    Atleast when Engadget or Gizmodo summarize my articles and use my images, they ask, and give me a link. And even if I only get 1% of the traffic they get on the story, and they out rank me in google for my own stuff, I know that those are my failings, not because some one plagurized my work.



    Send them a DMCA. It doesn't have to stick, the page will be down for 14 days, and the trend will have past.



    You wouldn't be the first.
  • David Chartier
    Ars Technica linked the original source—Fortune—in the first sentence of the piece.


    How is that pretending to be an original source here?



    It sounds like the gripe here, fundamentally, is about an Ars writing coming to the same "Risk" idea as you after looking at the same image used in Fortune's piece.



    How many other techies do you think also played Risk at some time in their lives? How many other sites do you think played off this same idea?



    And how many other sites covering this same Fortune article linked Fortune in the first sentence of their piece?
  • CdnPhoto
    Thanks mg.


    I was the one that created the map that has been going around. The Ars article did link to Apple2.0, which clearly stated that I was the one, (not Phillip) that put the map together.



    I noticed the same thing at Giz on Friday.
  • Anonymous
    ARS is my favorite tech news site. Whatever they do, I'm glad they do it because they don't spread bullshit and circle-jerking the way some of you do.


    I don't see how ARS can be pretending to be an originating source when they are linking to sources. They link to fortune in the first line. I read Ars because of the outgoing links... they're good usually. These complaints don't match up well for anyone who actually reads the website.
  • Rich Pearson
    Given that they linked to the original source, it's not a clear-cut decision - this pales in comparison to the stuff we see at Attributor where we find 10 copies of a post or article within a few hours of the post. In most cases, they just take 1-2 paragraphs and don't link back. Is this the new definition of splogging?


    Given the importance of links to your Google ranking, this becomes a long-term financial issue if you end up losing sustained traffic
  • Anonymous
    The Lurkers support me in e-mail
    They all think I'm great don't you know.

    You posters just don't understand me

    But soon you will reap what you sow.



    Lurkers, lurkers, lurkers support me, you'll see, you'll see

    Off in e-mail the lurkers support me, you'll see.



    The lurkers support me in e-mail

    "So why don't they post?" you all cry

    They're scared of your hostile intentions

    They just can't be as brave as I.



    Lurkers, lurkers, lurkers support me, you'll see, you'll see

    Off in e-mail the lurkers support me, you'll see.



    -- Jo Walton
  • Anonymous
    This is possibly the lamest hatchet job I have ever seen on Techmeme.
  • MG Siegler
    Let me just be clear on something. The linking is a secondary issue here. I realize that Ars linked to Apple 2.0, as they should have. The issue is that Ars routinely takes other sites angles on stories and writes them up as if they were there own.


    Sure, linking is the way this is deemed acceptable - and I wouldn't have complained if Ars linked to me - but many splogs link too. The real issue is a larger one as I see it. Ars sitting around and waiting for other sites to write stories, then publishing their own a few days later with the very same ideas.



    Yes, they may link to the originator of the news (from what I hear they've been told many times to do so and have gotten better at it), but they are very often not linking to those whose ideas about that news they take for their own.



    Some of you seem to want to let them off the hook just because you see the presence of a hyperlink in their story.
  • chad
    That's BS man. I just read on another blog that YOU stole this story from The IPhone Blog. Then I looked, and you certainly had.


    Here's someone doing your thing two whole days before you did it http://www.theiphoneblog.com/tag/iphone-risk/</... do you not link to them MG? Why do you have double standards?
  • MG Siegler
    @chad - regarding that, here's the deal. Ars got very lucky that exists, you know it, I know it, we all know it. Even they admitted they only found that through the comments here.


    I'll happily link to them, but I certainly did not gank their idea. I know it's basically saying the same thing that Ars is now claiming for me, but there are a few differences.



    First, I don't have a repeated and well-known history of doing this - which you should be able to see from the response to this story, Ars does.



    As I said if it was one or two incidents, I'd let it slide, chalk it up to coincidence. It's not.



    Second, and I really don't mean to sound elitist here, but the likelihood that Ars would see my post on VentureBeat vs. the likelihood I would see it on that blog is a pretty big difference. My post was on Techmeme, Google News, etc...
  • C. Nelson
    Ars did not "get lucky that post exists." The truth of the matter is:


    A) On any given subject, there are a finite number of hot topics that would interest most people who follow that subject.



    B) On any given topic, there are a finite number of viewpoints one can take.



    C) Given the same cultural influences and the same generic background, a majority of people will take the same view of a given topic, especially when given a strong cue like that map.



    You're arguing about a post which you admit was cued by a strong visual. You're not arguing that they lifted your unique phrasing, and you're not even claiming they ripped off the common original source's content, because they linked to that.



    You're bitching because, given the exact same source and visual cue as you, their take on it was similar enough to yours that if they didn't steal it from you, you could no longer safely believe that you are a special snowflake ... and therefore, since you clearly are a special snowflake, you conclude they must have stolen from you. No other explanation possible.



    I think the vast majority of people overcome this particular line of thinking somewhere around 5th grade when all the "What I Did On My Summer Vacation" essays get written.
  • MG Siegler
    @C Nelson - and I would agree with you were it not for the history of this behavior that somehow the other big sites are able to avoid doing on a consistent basis.


    Believe me, I'll be following up on this. I really hope for Ars' sake that they clean up their act and I find nothing more, but we'll see.
  • Slimy
    @MG Siegler, yeah? Out of how many articles that Ars makes? You're wrong and blew everything out of proportion. Just admit it.
  • Anonymous
    Translation: "Oh believe me, I *will* start acting like a real journalist now that I've been humiliated on my own blog, JUST WATCH ME"
  • Ben
    "I'm seriously debating doing a regular post on this topic until they cut this crap out."


    That would be great, could you maybe seed it with the last 5 or 6 times they've done this? Frankly the example you posted is pretty weak, I'd like to see the true extent of the problem if it's real, because right now all I see is a lot of smoke with no fire.



    I like Ars Technica, I find their coverage insightful, and I'd hate to think that you were smearing them over being a little jealous of your idea not being as original as you thought, instead of over a real problem. If it's truly as common as you say then you should be able to document it easily and I would concede the point. If not, I think you probably owe them an apology for stirring up drama over nothing.
  • Opensource Obscure
    Ars Technica makes a great work, and I call this post BS and whining.


    I read many insightful replies though, as for example this one and the 5 following ones, or this one.
  • Anonymous
    Believe me, I'll be following up on this. I really hope for Ars' sake that they clean up their act and I find nothing more, but we'll see.


    ph34r!!!
  • Anonymous
    I'm not convinced. You talk about a "ton of times", "a lot of people" etc but fail to provide any good examples. Sorry.
  • Dietrich
    Um. Wow. Hi everybody. Yep, we've been doing the iPhone Risk thing since February. In case somebody gets REALLY investigative-like, I'll mention that it started at phonedifferent.com -- we merged with the iPhone Blog last week so now it's over there. We noticed the Ars thing as well but figured they'd either come up with it on their own or would not take too kindly to us accusing them of doing otherwise.


    Credit to Rene for coming up with the Meme on his own. I can't say for sure we were the first, but we were the first that *I* saw.
  • wordout
    That is exactly why I stopped reading them months ago, removed from my feeds. Screw'em.
  • RatStomper
    Yeah and now Ars has $25 mil and you're whining to the internet.


    *sad trombone note*
  • Daphoid
    So let me get this straight. You're *mad* because a more well known site then your own, read yours and others work, and ENJOYED IT enough to mimic the writing style and/or ideas that you wrote?


    But hey, it's the internet, and some one stole something you typed on the internet, oh no! I'm sorry if I don't get why you're so upset, were you never taught to share as a child?



    What about all the artists on the radio who mimic other artists' style, or remix their sounds (example: Kanye West remixing Daft Punk's Harder Better Faster Stronger).



    While directly copy and pasteing is a tad rude, gleaming ideas or inspiration from something is much different.



    I believe the article in question would go over much well if the whole tone of it didn't come across like an upset child, and "but but other people are mad toooo!" argument just seals the deal.



    Grow Up.



    Thanks Kinly,



    A concerned citizen of the Internet who happily shares his pictures, and art creations with anyone who wants to use them.



    * And look, I didn't hide behind an anonymous posting either :)
  • Daphoid
    I just read threw some more comments, calling Ars an Echo blog and how they mimic other blogs.


    There's only so many news stories on the Internet!



    I went to Engadget, Gizmodo, and Ars Technica, and all three had a couple of stories in common for the past couple of days.



    You go to a site because you like the layout, or the writers, or the members, not for 100% original content.



    You made fun of someone big on the internet, hurray for you, and look I just did the same, AND YOU DIDN'T LINK TO ME! OH I AM MAD! *sarcasm*
  • Daphoid
    And one final thing, instead of getting your head all bent out of shape, did you ever consider that the originally creator of said map might be FLATTERED that his work is being linked all over the place, especially on such a large site as Ars Technica? Sure some people hate them, but they must be doing something right since a large amount of people are quite fond of Ars and it's community.


    - D
blog comments powered by Disqus