Apple Watch – Steve Ballmer: Mac Buyers Pay $500 for Apple Logo
This is the same type of overweening statement that Ballmer used to dismiss the iPhone shortly before it launched. I’m sorry, but if Ballmer truly believes this than Microsoft is never going to compete with Apple on consumer products with him running the ship.
At the end of the day, he needs to focus on building a better product, not relying on consumers to buy something because it may or may not be cheaper.
