The most sought after feature on the iPhone 6 was a sapphire cover screen and Apple needs to deliver a sapphire covered iPhone sooner rather than later.

Matt Margolis, an analyst with PTT Research, in a new note this week. Margolis is the one who long said the new iPhones would feature such a screen.

Of course, they did not. Which is fine, I’m sure they will one day. But suggesting this was the “most sought after feature” of the iPhone 6 is beyond ridiculous. Most consumer would have no idea there was a difference. Actually, even more ridiculous may be the notion that Apple “needs” to do this. Sometimes, it’s better to just admit you were wrong.

[via AppleInsider]

Zachary M. Seward:

In making a watch, Apple enters the rare industry that can match its own obsession over detail. That was immediately clear in the time Apple chose to display on the device: nine minutes past 10 o’clock.

The subtle implication: Apple is ahead of its analog competitors, which typically set their watch faces in advertisements and other public displays to 10 past 10 o’clock. Rolex is famously particular about its preference for 10:10:31. TAG Heuer sets its wristwatches to 10:10:37. Bell & Ross insists on 10:10:10.

Timex also uses 10:09, but Apple even beats them by six seconds.

staff

staff:

Today’s the day. The day you help save the internet from being ruined.

Ready? 

Yes, you are, and we’re ready to help you.

(Long story short: The FCC is about to make a critical decision as to whether or not internet service providers have to treat all traffic equally. If they choose wrong, then the internet where anyone could start a website for any reason at all, the internet that’s been so momentous, funny, weird, and surprising—that internet could cease to exist. Here’s your chance to preserve a beautiful thing.)

How can you not support this? 

Nick Wingfield on the naming of the Apple Watch versus iWatch:

Apple began using the “i” prefix on its product names back in 1998, when Mr. Jobs, who only recently had returned to the company, used it on the iMac, the candy-colored computer that helped reinvigorate the company’s portfolio of products. At an event where he showed off the computer to a boisterous crowd, Mr. Jobs said that the “i” in iMac stood for a lot of things, including Internet, individual, instruct, inform and inspire.

The move away from “i” was long past due (just as it would be for anything formulated 16 years ago), but I’m honestly not sure how I feel about “Apple Watch”. Sure, we’ve grown used to “Apple TV” but it’s still a bit too generic for my tastes in naming. I’d prefer something that is unmistakeable. While dated, the “iStuff” naming convention was unmistakable.

On Apple’s own website navigation, they just denote the Apple Watch as “Watch”. That’s confusing. I keep thinking it’s where the live stream of yesterday’s event is hosted.

This is a new category. It’s a hell of a lot more than a watch. I find the name at best lazy, at worst boring. The device itself looks great — worthy of a more inventive name.

Regardless, fare thee well, “i”.