The best revenge is massive success.
The most sought after feature on the iPhone 6 was a sapphire cover screen and Apple needs to deliver a sapphire covered iPhone sooner rather than later.
Matt Margolis, an analyst with PTT Research, in a new note this week. Margolis is the one who long said the new iPhones would feature such a screen.
Of course, they did not. Which is fine, I’m sure they will one day. But suggesting this was the “most sought after feature” of the iPhone 6 is beyond ridiculous. Most consumer would have no idea there was a difference. Actually, even more ridiculous may be the notion that Apple “needs” to do this. Sometimes, it’s better to just admit you were wrong.
To be totally honest, it looks like it was designed by a student in their first trimester.
For a long time we couldn’t get advertising. The advertisers would say, ‘I’m not going to advertise in that disgusting magazine.’ But that soon changed. At 295,000 it was disgusting. At 305,000 it was an important audience that needed to be reached on its own terms.