While it seems a bit odd, I like this concept. Taking your best longer-form content, adding polish to it, and distributing it on its own via a tablet (meaning, of course, the iPad). It turns a fast blog into a more leisurely magazine.
One thing I’ve never liked about content on the web is that 99% of it looks like absolute shit. There’s plenty of good content (including pictures), but it’s often wrapped in an ad-heavy shit sandwich — TechCrunch included.
I would love to see my best content wrapped in an elegant package, like a beautiful magazine.