Close your eyes. Imagine a world where a $200 tablet behaves like a piece of technology that costs… $200. Open your eyes. Say hello to the Kindle Fire.

Remember when everyone was sure that Apple’s tablet was going to cost around $1,000? That was 18 months ago. We’re spoiled. The fact of the matter is that the iPad behaves like a piece of technology that should cost more than $500. Apple set the bar very high.

It’s going to take the competition a while to catch up. With most things in life, you get what you pay for.