Amazon issued a press release this morning to say that Black Friday was their best ever in terms of Kindle sales. In fact, they were up 4x over last year. Wow, right? But there’s still that one pesky little problem.
Amazon’s VP of Kindle, Dave Limp:
Even before the busy holiday shopping weekend, we’d already sold millions of the new Kindle family and Kindle Fire was the bestselling product across all of Amazon.com. Black Friday was the best ever for the Kindle family - customers purchased 4X as many Kindle devices as they did last Black Friday - and last year was a great year.
Okay, so Amazon’s stated sales are 4X of “great”. But hey, at least we did get them to say “millions” — that’s progress.
I do not understand why Amazon refuses to release actual numbers when it comes to the Kindle. Actually, I would be fine with it, except for the fact that they issue press releases touting sales numbers… without giving actual sales numbers!
By most estimates, sales of the Kindle — including the new Kindle Fire — are indeed great. I bought a new Kindle Touch, I love it. So why the charade?