ANNOYING: The Article As A Slideshow

Matt Rosoff’s thoughts on Google becoming more like Microsoft should have been a provocative and effective article. Instead it’s a slideshow. Why? I have no clue. 

Well okay, pageviews, clearly. But it’s still weird to see this type of story formatted this way. 

Business Insider has taken a lot of shit over the past year or so for pageview pumping by way of slideshows (AND CAPS-LOCK HEADLINES). Whatever, that’s their decision and it seems to be working out for them. All I know is that as an author, I would hate this. 

Rosoff’s name is on the landing page and nowhere else. As a result, it doesn’t feel like an article he crafted. At best, it feels like a collage he made. I can’t believe any writer would appreciate this. 

3 slides (of 12) in, I have no clue who wrote this. And the whole thing lacks the flow of great writing. It’s a bunch of mini-blurbs instead of one cohesive article making a strong case.

Both the reader and the writer lose as a result of this nonsense. But Business Insider wins, I suppose. 

  1. thekimhong reblogged this from parislemon
  2. kennethto reblogged this from parislemon and added:
    trend as well (relating...online stories broken up into multiple pages just
  3. vincekg reblogged this from parislemon
  4. strangeroots reblogged this from parislemon
  5. tired-cto reblogged this from parislemon and added:
    Well, that’s what you get reading...trash rag like AlleyInsider anyway. That said,
  6. allixsenos reblogged this from parislemon
  7. fregtk reblogged this from parislemon
  8. peelman reblogged this from parislemon and added:
    Gotta agree with this; not only does it suck to READ this content, but it would suck as an author to have it butchered...
  9. battleblogs reblogged this from parislemon and added:
    Both the reader and the writer lose as a result of this nonsense. But Business Insider wins, I suppose. parislemon
  10. sheilascarborough reblogged this from parislemon
  11. reconsideringdigital reblogged this from parislemon and added:
    Slideshow-style articles are just one...ways for-profit entities pump up ad revenue at the...
  12. hschin reblogged this from parislemon and added:
    That’s why I stopped reading Business Insider.
  13. 123dreaming123 reblogged this from parislemon
  14. iamkeithhernandez reblogged this from parislemon and added:
    100% agree with this. When searching for well-thought out, carefully crafted narrative, tech blogs come up short. Too...
  15. davidlian reblogged this from parislemon
  16. rkho reblogged this from parislemon and added:
    Let’s face it. Those mid-level “executives”...keep coming up with “brilliant” ideas
  17. ramblingsbycolin reblogged this from parislemon
  18. leetucksing reblogged this from parislemon
  19. zachparcell reblogged this from parislemon and added:
    I was just thinking about this myself. I do 90% of my online reading via an RSS app on my iPhone. These don’t translate...