Matt Rosoff’s thoughts on Google becoming more like Microsoft should have been a provocative and effective article. Instead it’s a slideshow. Why? I have no clue.
Well okay, pageviews, clearly. But it’s still weird to see this type of story formatted this way.
Business Insider has taken a lot of shit over the past year or so for pageview pumping by way of slideshows (AND CAPS-LOCK HEADLINES). Whatever, that’s their decision and it seems to be working out for them. All I know is that as an author, I would hate this.
Rosoff’s name is on the landing page and nowhere else. As a result, it doesn’t feel like an article he crafted. At best, it feels like a collage he made. I can’t believe any writer would appreciate this.
3 slides (of 12) in, I have no clue who wrote this. And the whole thing lacks the flow of great writing. It’s a bunch of mini-blurbs instead of one cohesive article making a strong case.
Both the reader and the writer lose as a result of this nonsense. But Business Insider wins, I suppose.