ANNOYING: The Article As A Slideshow

Matt Rosoff’s thoughts on Google becoming more like Microsoft should have been a provocative and effective article. Instead it’s a slideshow. Why? I have no clue. 

Well okay, pageviews, clearly. But it’s still weird to see this type of story formatted this way. 

Business Insider has taken a lot of shit over the past year or so for pageview pumping by way of slideshows (AND CAPS-LOCK HEADLINES). Whatever, that’s their decision and it seems to be working out for them. All I know is that as an author, I would hate this. 

Rosoff’s name is on the landing page and nowhere else. As a result, it doesn’t feel like an article he crafted. At best, it feels like a collage he made. I can’t believe any writer would appreciate this. 

3 slides (of 12) in, I have no clue who wrote this. And the whole thing lacks the flow of great writing. It’s a bunch of mini-blurbs instead of one cohesive article making a strong case.

Both the reader and the writer lose as a result of this nonsense. But Business Insider wins, I suppose. 

  1. thekimhong reblogged this from parislemon
  2. kennethto reblogged this from parislemon and added:
    trend as well (relating...online stories broken up into multiple pages just
  3. vincekg reblogged this from parislemon
  4. strangeroots reblogged this from parislemon
  5. tired-cto reblogged this from parislemon and added:
    Well, that’s what you get reading...trash rag like AlleyInsider anyway. That said,
  6. allixsenos reblogged this from parislemon
  7. fregtk reblogged this from parislemon
  8. peelman reblogged this from parislemon and added:
    Gotta agree with this; not only does it suck to READ this content, but it would suck as an author to have it butchered...
  9. battleblogs reblogged this from parislemon and added:
    Both the reader and the writer lose as a result of this nonsense. But Business Insider wins, I suppose. parislemon
  10. sheilascarborough reblogged this from parislemon
  11. reconsideringdigital reblogged this from parislemon and added:
    Slideshow-style articles are just one...ways for-profit entities pump up ad revenue at the...
  12. hschin reblogged this from parislemon and added:
    That’s why I stopped reading Business Insider.
  13. 123dreaming123 reblogged this from parislemon
  14. iamkeithhernandez reblogged this from parislemon and added:
    100% agree with this. When searching for well-thought out, carefully crafted narrative, tech blogs come up short. Too...
  15. davidlian reblogged this from parislemon
  16. ramblingsbycolin reblogged this from parislemon
  17. leetucksing reblogged this from parislemon
  18. zachparcell reblogged this from parislemon and added:
    I was just thinking about this myself. I do 90% of my online reading via an RSS app on my iPhone. These don’t translate...