Dear HBO

First and foremost, I love your content. You’ve produced several of my favorite shows over the years, and the hits keep on coming. I’d love to watch Game of Thrones now, but I can’t. You see, the only way to get your service is to be a cable subscriber, and several months ago I cut the cord. 

The recent news that you’ve reached agreements with Cablevision and Time Warner Cable to make your iPad app, HBO Go, more widely available has plenty of people all excited. But to me it looks like a big turd sandwich. If I wanted cable, I’d pay for cable. I just want HBO, but you make it impossible.

I realize this is all about money. The cable companies send you a ton of cash and provide you with a great platform on which you are given prime billing to the elite tier customers. But the world is changing. And you need to get in front of it.

Though they’re going through a bit of a rough transformation right now, Netflix is clearly adjusting their cannons to aim right at you. In 2 years, they will be HBO — but better. Because they won’t require a goddamn bullshit cable subscription.

I’d gladly pay you upwards of $19.99 a month for direct access to HBO Go without a cable subscription. Netflix charges $7.99 a month for their streaming service right now, but thanks to your original programming, you’re worth a lot more. But Netflix original programming is coming soon, so your premium buffer won’t last forever. The time to strike is now.

If you could remove your lips from the cable company teat for a minute, you’d find hundreds of thousands — and likely millions — of customers happy to pay a premium for access to HBO Go without the cable requirement right now. That number is only going to grow. And fast.

Content is king, and you have the best content. If you do go cable-optional, a few of the cable companies may try to boycott you. But the ensuing customer relations shitstorm will only prove your value and will hasten the arrival of the post-cable world. You can lead this revolution.

So please HBO, I beg you, take control. Pre-empt Netflix and rise against big cable. Fulfill your destiny. Or I’m going to have to call on ESPN.

Update: Yes, Time Warner owns HBO, but…

  1. sebvanker reblogged this from parislemon
  2. cjsoapbox reblogged this from laughterkey and added:
    I don’t know about $19.99 but I’d at least be willing to pay the $8 bucks I pay for Netflix for HBO Go access. Or as...
  3. carljamilkowski reblogged this from dpstyles and added:
    Oh, how I wish they would do this…
  4. jonprins reblogged this from dpstyles
  5. laughterkey reblogged this from dpstyles
  6. dpstyles reblogged this from parislemon and added:
    Amen. (from December btw)
  7. livefrmnowhere reblogged this from parislemon and added:
    I co-sign!!!
  8. beauty-is-as-beauty-does reblogged this from parislemon
  9. starterfighter reblogged this from parislemon and added:
    A chord-cutting revolution for Christmas? Maybe in 2012…
  10. justin-singer reblogged this from erikschwartz and added:
    If you want to disrupt television, at least attempt to understand the current business models and IP regimes.
  11. erikschwartz reblogged this from parislemon and added:
    Jeremy Toeman demonstrates why you should take pretty much everything MG writes about TV with a grain of salt.
  12. newmedianoticias reblogged this from parislemon and added:
    Wouldn’t an HBO-only subscription...(that actually worked)
  13. markhost reblogged this from parislemon and added:
    I’ve been thinking this for years now. I just want HBO and nothing else on cable.
  14. joshkinberg reblogged this from parislemon and added:
    I feel your pain.
  15. hateitorloveit reblogged this from parislemon
  16. eajoss reblogged this from parislemon and added:
    This would make my life so much better.
  17. rebeccas reblogged this from newsweek
  18. jcahill reblogged this from parislemon