Get ready for this one — it’s huge. In fact, you better sit down.

You know the 28-day window* that studios now impose between when a DVD goes on sale and when it can be made available to rent?

It’s about to made 56 days, reports Peter Kafka.

Boom.

Hollywood is saved. DVD sales are going to flow like wine again. Everyone will be drunk. Glory days.

*sometimes known as “the bullshit 28-day window”