For once, a bit of upbeat news for UltraViolet, the awful idea that Hollywood seems dead set on implementing: Amazon and Samsung are now on board.

That’s good news for the don’t-call-it-DRM newfangled DRM, which has been swimming in a sea of shit since it launched last year. 

Of course, the one name still not on board remains the most important: Apple. Wake me up when that happens — which given the customer response to UltraViolet seems unlikely anytime soon. 

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