Apple Has A Secret Unboxing Room To Test Product Packaging

This doesn’t surprise me at all. What does surprise me is that no other consumer electronic company puts the care into packaging that Apple does.

By making each and every product a joy to open, Apple sets the tone for the product itself subconsciously in the user’s mind.

Compare this to the companies that put their products in the clear plastic anti-theft packaging. Not only do they take forever to open with a combination of scissors and ripping, I nearly slice at least one finger open every time. When I finally get the product out, part of me just wants to smash it against a wall — I’m that angry by the opening experience.

91 Notes/ Hide

  1. clairc reblogged this from parislemon
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  6. richiety reblogged this from parislemon
  7. saluxshop reblogged this from dailybunch
  8. gallifreygal reblogged this from parislemon and added:
    out of a box an event...must be cherished and/or preserved on Youtube. It’s like
  9. peteorourke reblogged this from parislemon
  10. laughing-at-nothing reblogged this from dailybunch
  11. graphitenpixels reblogged this from parislemon
  12. heartwithouthopeisntworthliving reblogged this from parislemon and added:
    ^ So damn true. When I got my first Ipod Touch it was straight from...and it was amazing....
  13. mac reblogged this from parislemon and added:
    Could not agree more.
  14. heatherjoyali reblogged this from parislemon
  15. itramonti reblogged this from biglyre
  16. biglyre reblogged this from parislemon and added:
    It’s so fuckin true! Like those packs of printer ink you get from Costco. The thing though
  17. gurufools reblogged this from parislemon
  18. anokarina reblogged this from parislemon
  19. and-welove-justbecause reblogged this from dailybunch and added:
    well naturally. its all about the user experience - hence the prices. yet you are getting what you pay for, apple...