A 28-Day Window Before You Can Even *Think* About Renting A Movie

Ben Fritz for the LA Times Company Town blog:

Under a new deal between the two companies, Netflix users won’t just have to wait 56 days to rent Warner Bros. movies on DVD. They’ll have to wait 28 days to add the movies to their queues.

Creating a 28-day window between DVD release and rental period was ridiculous. When that didn’t work, doubling the window to 56 days was bullshit. But now creating a 28-day window before you can even add a movie to your Netflix queue is the dumbest fucking thing I’ve ever heard.

I’ve vastly underestimated just how fucktarded Hollywood is.

Writes Marco Arment:

If I’m adding a movie to my Netflix queue, I’ve already decided not to buy the DVD. I’m adding it because it looks mildly interesting and I’d like to watch it sometime. If I can’t add it to Netflix, I’ll just forget about it and probably never see it.

I hope we all realize where this eventually leads: the banning of movie rentals entirely.