Put this way, it sounds so simple. And actually, it should be this simple.

Unfortunately, this discounts the fact that Hollywood is run by people with their heads up their asses. Like this guy. It’s a fucked up nightmare of politics and greed. It’s amazing that anything good comes out of the system at all — it’s a testament to the true creative talent behind the films themselves. 

You can bet that Apple, Amazon, Google, Microsoft, and all the rest have tried to talk Hollywood into the system above. They’ve probably been doing it for a decade, if not longer. Instead, we get bullshit like UltraViolet — a giant middle finger to consumers.