ParisLemon

ParisLemon

Howdy, I'm MG Siegler. I’m a general partner at Google Ventures and a columnist for TechCrunch. This is where I collect things.

Some selected works. Some haikus. Some investments. Ask away.

Paid highlighted posts is a great idea. I don’t know if it will ultimately work, but it’s a smart thing to try.
Some will complain that it will lead to spammy-like behavior, but it works because the rules are the same: only follow people on Tumblr you actually want to follow and seeing reading their content.
I do wonder what would happen if Twitter did this? Yes, they have Promoted Tweets, but it’s a brand thing right now. What if regular people you followed promoted Tweets? There would undoubtedly be an initial shitstorm, but it would be an interesting idea as well…
I also love that Tumblr easily allows you to donate $1 to the Red Cross with each Highlight sold. Well played.
And you’ll notice the font and container box of all Highlighted posts is slightly larger as well…
Update: I Paid, Now What? High-res

Paid highlighted posts is a great idea. I don’t know if it will ultimately work, but it’s a smart thing to try.

Some will complain that it will lead to spammy-like behavior, but it works because the rules are the same: only follow people on Tumblr you actually want to follow and seeing reading their content.

I do wonder what would happen if Twitter did this? Yes, they have Promoted Tweets, but it’s a brand thing right now. What if regular people you followed promoted Tweets? There would undoubtedly be an initial shitstorm, but it would be an interesting idea as well…

I also love that Tumblr easily allows you to donate $1 to the Red Cross with each Highlight sold. Well played.

And you’ll notice the font and container box of all Highlighted posts is slightly larger as well…

Update: I Paid, Now What?

  • tech
  • blogging
  • tumblr
  • twitter
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  • 1 year ago
  • 45 notes

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  16. jeremy-roberts reblogged this from parislemon and added:
    I think this is a great idea! It shouldn’t lead to spammy behavior because it only shows up on your dashboard if you...
  17. kuwaitigenius reblogged this from parislemon and added:
    Paid highlighted posts is a great idea. I don’t know if it will ultimately work, but it’s a smart thing to try. Some...
  18. nylandr likes this
  19. untitledgar reblogged this from parislemon
  20. bestnatesmithever reblogged this from parislemon and added:
    agree with parislemon’s comments below. I follow mostly only blogs...I care about...
  21. digithoughts likes this
  22. This was featured in #Tech
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  32. jennydeluxe said: Def agree its smart of Tumblr to try new things - but the return here seems minimal. You aren’t broadening yr audience by highlighting content to people who already read you. Best case: Someone spends an extra 5 secs looking at your post. Then what?
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  39. karlfranks reblogged this from parislemon and added:
    point. The background colour of...changed or something, not just some horrible floating...
  40. afgurri reblogged this from parislemon and added:
    Let’s face it, people are always going...find whatever draws revenue annoying,...
  41. propertyofzack likes this
  42. andrewcore reblogged this from parislemon and added:
    But shrink when reblogged…
  43. parislemon posted this
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