“Let’s see how the competition goes…”

Just to beat a dead horse, after seeing the post noting Apple’s iPhone business now brings in more revenue than all of Microsoft’s businesses combined, Jason Hiner reminded me of Steve Ballmer’s classic 2007 video laughing off the iPhone announcement (above).

To be fair to Ballmer, he does say that selling a $500 fully-subsidized phone is insane, and Apple did end up dropping the price, which has fueled sales. Still, the business argument sounds like something RIM would (and did) make. How’s that working out for them now?

As for “I like our strategy, I like it a lot” — there’s simply no excuse. Windows Mobile was quickly exposed for the turd it was, and Windows Phone, while good, was far too late. But 2007 wasn’t all bad for Ballmer…