It's "Think Different" Not "Think Same"

John Gruber on the ridiculous assertions that Apple should be worried about Microsoft’s upcoming Windows 8 strategy for tablets and Amazon’s strategy for the Kindle Fire:

This is a recurring theme. Someone does something different than Apple, has some success with it, and pundits like Kingsley-Hughes start arguing that Apple needs to change course and do what the other guys are doing. Exhibit A: the Kindle Fire. It’s selling well — nowhere near as well as the iPad, mind you, but it’s not collecting dust in warehouses like most other tablets are — prompting some to argue that Apple “must” release a $250 7-inch tablet too.

See also: netbooks. Remember, Apple absolutely had to make a netbook or they would be toast.

Apple didn’t, the market for netbooks collapsed, and Apple looked like geniuses for not doing what the pundits said they needed to do just months earlier.