Pretty much everything Wayne Rosso says (extending upon what Greg Sandoval previously said) rings true except for the notion that Google might pull the plug on the service so soon. That would make too much sense.
Also, the idea that Google Music is not taking off due to a lack of marketing is laughable. Does it concern anyone else how much Google — long flat-out opposed to advertising itself — is now seemingly addicted to it, in order to prop-up products?
This is all very surprising to me. As I wrote in May 2011:
This is exactly why you don’t pre-announce products. I hate to say this before I’ve even seen the product, but this thing has all the makings of yet another flop.
And in November 2011:
I still don’t really get why Google is doing this. This feels like another reach. They’re going after something that Apple has dominated for the better part of a decade. And they clearly know how difficult the content space is after the Google TV fiasco and the last 18 months trying to launch this store.
If Google is trying to focus, this seems like another distraction.
Google could have at least tried to do something actually interesting in the music space. Instead, they created yet another shitty-margin business. And they did so a decade too late. They really should have just teamed up with Spotify. Or Rdio. Or someone. Anyone.
We’re coming up on the two year anniversary of when Google Music was first unveiled. Two years! Warner Music is still not on board! Awesome.