You’ve probably already read it from the 1,000 others who have linked to it, but just in case, I’ll add to the chorus: read Mat Honan’s take on Google in its current form.
The most interest takeaway to me is the notion that Google isn’t being evil in the traditional sense of the world (they’re not killing people, for example), but they are being “evil” now by their own previous definitions. In hindsight, it was a mistake to try to set a definition, but who knows, maybe Google doesn’t get to where it is now without taking such a stance initially.
It was inspiring at the time. Which makes it all the more disappointing now.
Honan’s entire piece is thought-provoking. Most people I talk to are opposed to the new Search Plus Your World (SPYW) Google (read: Google Search infused with Google+). But from Google’s perspective, they likely view themselves as having no choice. Get busy living, or get busy dying, as it were.
I just think the social components are the wrong choice for Google. I agree that they should do something different to stay ahead in the game, but to me, social feels done already. They should be trying to go after what’s next after social. Instead, they’re shoving the social stuff in our faces. And it’s just doesn’t work. It’s unnatural.
Maybe in some parts of the company (Google X) they are going after what’s next, but now it feels like a race to see if they can get there before the Google+ initiative drive the company into a downslope of negativity that they’ll have a hard time recovering from.
Honan’s post sums all this up well.