Great, long rant by Danny Sullivan about how shifty Google is when it comes to talking about actual Google+ usage numbers. 

Isn’t it strange how when there’s something to legitimately brag about, the bragging is done in a very specific manner? Actual numbers are given. But when there isn’t, numbers become relative. Or exceedingly confusing. Or worse. 

Actually, that’s not strange at all. 

The new Google+ update looks good for the most part. A big improvement. But it doesn’t fix the underlying problem — that most people still aren’t using Google+. I now have over a million followers on Google+ compared to 100,000 on Facebook and 75,000 on Twitter. The click-through numbers when I share across all networks still skew heavily in favor of the latter two. Again, with 10x less followers.

Okay, maybe it’s not about sharing content. But then what is it about?

As Sullivan lays out, there are a lot of Google employees using Google+ (obviously). And there are plenty of folks who sure seem to love Google to no end. But there is not the kind of social activity you see on Twitter and Facebook. 

Maybe that’s okay, maybe it’s not. I personally don’t like all this stuff mucking up my Google searches, but maybe the information gets better in the long run.

The point is that if Google+ is so great, shouldn’t Google be straightforward about the service and how it’s actually being used? Instead, it looks like they have something to hide. 

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