I remember asking the question: Are we investing in a business model, are we investing in a product or are we investing in Steve Jobs? The answer to the question was, you’re investing in Steve Jobs. Let’s go after this thing. And we went after it, and the rest is history.

AT&T CEO Randall Stephenson (then Chairman of Cingular) on the early iPhone negotiations. 

Lots of good stuff in Brian X. Chen’s NYT post.