To be clear, we’re not interested in a mobile or social experience that’s just smaller. We’re embracing the sensor-rich smartphone (with its touchable screen and high-density display), and transforming Google+ into something more intimate, and more expressive. Today’s new iPhone app is an important step in this direction—toward a simpler, more beautiful Google.
Alongside all my criticism of Google+, I’ve long held the belief that Google should have gone all-in on mobile for the product. The desktop/web social game is over. Mobile is different. And it’s still being decided. BUT, as Gundotra says, it can’t just be a shrunken-down port of your desktop experience.
Looking forward to trying this update out — and pleasantly surprised that Google went iPhone-first with it. Again, if you want to win this game, focusing solely on Android — even if you happent to control that platform — is not an option.