Sounds great, ESPN on the Apple TV (and possibly the forthcoming iTV)! Until you see this quote:
“We’re a platform-agnostic content company,” Bratches, the network’s executive vice president of affiliate and advertising sales, said today in an interview. “To the extent that in the future there’s an opportunity with Apple to authenticate through the pay-TV food chain as we’re doing with Microsoft, that’s something that we will participate in.”
In other words: you’ll get access as long as you’re a cable TV subscriber…
As I’m not a cable TV subscriber, this is worthless to me.
For as much as I bitch about HBO being blind to future disruption, I continue to think that it’s ESPN that has to be the true pioneer here. They’re the one content provider that has the cable companies by the balls. No cable provider can afford not to offer ESPN. So ESPN has the most leeway to do what they want without fear of retribution.