Joe Moreno, formerly of Apple, talking about why the company made the call to go with a logo that was upside down (from an onlooker’s perspective) on older Apple laptops.
Of course, Apple eventually corrected this problem. As Moreno notes:
Opening a laptop from the wrong end is a self-correcting problem that only lasts for a few seconds. However, viewing the upside logo is a problem that lasts indefinitely.