ParisLemon

Nathan Ingraham on the new Paramount app for Xbox:

As with most of the other Xbox 360 media-playing apps, you’ll need an Xbox Live Gold membership, and you’ll also need to get Paramount and UltraViolet accounts set up (if you’re planning to purchase). Of course, the movies are still quite pricey (most films are $19.99 for the HD version, though rental prices are a bit more in-line with the rest of the market), and the app won’t play any UltraViolet movies you may have purchased from other studios. You also can’t buy or rent anything directly from the app itself — you’ll have to do all of that on your computer. 

Sounds wonderful. I’m confused — do studios think that people care which studio the films they watch came from? Why would anyone use this app over Xbox’s built-in movie store? Why would anyone use this, period?

And man oh man is UltraViolet a turd.