Apple sold 1.3 million Apple TV devices during the June quarter, an increase of 170 percent over the same quarter a year ago.
That still qualifies as a “hobby,” according to Apple CEO Tim Cook, who disclosed the number in response to an analyst’s question on the company’s earnings conference call. But here’s an interesting data point: Microsoft sold 1.1 million Xbox 360s worldwide during the same time period.
While Apple didn’t mention the Apple TV in their earnings release (and they have never broken it out into its own category), Cook did reveal the number when asked during the Q&A today. He was clearly pleased with the number, but also downplayed it quite a bit. But this context is pretty telling. Not only is it now outselling the Xbox 360, the Xbox 360 is the best-selling gaming console.
When — yes, when — Apple adds apps to this thing, wonder what will happen… If they added them tomorrow, the Apple TV would instantly be the number one gaming console. Think about that for a second.
(via John Gruber)