After reading this, I must say that I have a lot of respect for not only what BuzzFeed is going after, but how they’re going about it. My favorite part is about respecting the readers. It’s amazing how many sites/publications fail to adhere to this simple and crucial principle.
To that end, BuzzFeed CEO Jonah Peretti:
First of all, we don’t publish slideshows. Instead we publish scrollable lists so readers don’t have to click a million times and can easily scroll through a post. The primary reason to publish slideshows, as far as I can tell, is to juice page views and banner ad impressions. Slideshows are super annoying and lists are awesome so we do lists!