Welcome to Branch!
Today, Branch is coming out of private beta and will begin sending invitations to the public. Our team is so excited to show you what we’re building, but before we do, we want tell you why we’re building it.
Been working with the Branch team as an advisor for a few months now; excited about their direction and potential. Because I’m not a big fan of blog comments, people mistakenly assume that I’m not interested in discussions. But that’s not true. What I’m actually not interested in is bullshit. That’s what the vast majority of comments I see on the web currently are. Very few comments are worth engaging. Or even reading, actually.
But it doesn’t have to be that way. Some of the best conversations I have now occur on Twitter. Unfortunately, Twitter is not very conducive to discussions beyond one reply. Not only is Branch built for that, they’ve come up with a smart way to continue Twitter discussions as well.
So far, the platform has produced meaningful discussions — content that is actually interesting and worth reading. It will be difficult to scale this type of content, but the team knows it. And they’re going about it the right way.