There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.

Marissa Mayer, in late 2005, when she was still Vice President of Search Product and User Experience at Google. 

Liz Gannes was quick to remember this comment today in light of the new crazy, flashy, graphical doodad flying and popping all over the Google site.