This is pure speculation, but here’s my bet: When Amazon announces the newest versions of its tablets on Thursday, it’ll also be announcing wide support for Hollywood’s UltraViolet initiative, which is aimed at allowing users to buy once and watch anywhere.
Not a bad guess. On the surface, it seems to make quite a bit of sense for both sides. The problem is that UltraViolet remains a giant shit sandwich. And that’s unlikely to change anytime soon. It’s a non-starter until Apple signs up. And Apple isn’t signing up.