It seems to me that unlike so many other Apple rivals, Amazon actually does a good job with buzz surrounding their events. Tonight, they debuted a commercial during the NFL kickoff that clearly teases out some new Kindles (the current Kindle Touch readers have a silver bezel, not the charcoal one found in the commercial — which looks great). This isn’t something Apple would do, but that’s fine. No one says everyone has to do everything exactly as Apple would do it (no, not even me) — in fact, I think it’s good that Amazon has their own style.  As a result, I find myself actually interested/excited for what they announce tomorrow. New Kindles? New Kindle Fires (though I disagree with Bryan Bishop, I think the commercial still only shows one size, as was previously reported by CNet — we’ll see)? A phone?! High-res

It seems to me that unlike so many other Apple rivals, Amazon actually does a good job with buzz surrounding their events. Tonight, they debuted a commercial during the NFL kickoff that clearly teases out some new Kindles (the current Kindle Touch readers have a silver bezel, not the charcoal one found in the commercial — which looks great).

This isn’t something Apple would do, but that’s fine. No one says everyone has to do everything exactly as Apple would do it (no, not even me) — in fact, I think it’s good that Amazon has their own style. 

As a result, I find myself actually interested/excited for what they announce tomorrow. New Kindles? New Kindle Fires (though I disagree with Bryan Bishop, I think the commercial still only shows one size, as was previously reported by CNet — we’ll see)? A phone?!