The Atlantic Takes A Deep Dive Into Google Maps
Great read by Alexis Madrigal on how Google got so far ahead in maps — and why they’re likely to stay ahead.
There are a number of factors at play, but one key that stands out are the Street View cars. If Apple is going to compete in the space, they’re going to need some answer not to the Street View product, but to the data those cars send back. (Which is undoubtedly why we’re seeing Apple quietly partner with companies like Waze.)
