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Howdy, I'm MG Siegler. I’m a general partner at CrunchFund and a columnist for TechCrunch. This is where I collect things.

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Introducing The Microsoft Puppet

Totally agree with this take by Matt Drance. No one seems to be talking about this (though I alluded to it in a title last night), but it sure looks like what Microsoft just did was install a puppet government within Nokia. 

Step 1: Install Elop.

Step 2: Get him to make a crazy bold bet to move Nokia phones over to the struggling Windows Phone platform even though embracing Android would seem to be an easier and safer bet.

Step 3: Install another Microsoft vet, Chris Weber, as head of U.S. operations.

Step 4: Install other former ‘Softies in positions of power. (It will happen.)

When you consider the Microsoft had been attempting to buy Nokia — a move which would have cost billions upon billions — this is so brilliant. They really did just “buy” the company for free. 

As Drance notes, it may not ultimately work, but it’s a brilliant maneuver regardless.