Speaking of advertising and Facebook, here’s Mark Zuckerberg talking to Brad Stone and Ashlee Vance of Bloomberg Businessweek:
Over the long term I also think we’re going to make more money per amount of time that people are spending on mobile, because it has this focus as a device. It’s more like TV, where you’re doing one thing at a time. The advertising and monetizing has to be integrated in, whereas on desktop we kind of reached this equilibrium where there’s the content and then the ads off to the side of it. So I’m really optimistic about that.
Clearly, Facebook has decided to focus on this “more like TV" pitch and they’re instructing everyone to talk it up.