Marco, on his site:

There’s room for another category between individuals and major publishers, and that’s where The Magazine sits. It’s a multi-author, truly modern digital magazine that can appeal to an audience bigger than a niche but smaller than the readership of The New York Times. This is what a modern magazine can be, not a 300 MB stack of static page images laid out manually by 100 people.

In my opinion, magazine publishers have wasted a golden opportunity put in front of them with the iPad. Nearly all of them have given us bloated ports of their print variety. They should have re-thought their products from the ground-up — use the same content, fine, but present it in the elegant and streamlined manner that the iPad allows for. Total fail.

I have a lot more faith in something like The Magazine to pull this off. And if it works, it could have some pretty far-reaching ramifications in the publishing world.

  1. tdoshier reblogged this from parislemon
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  3. mfdaniels reblogged this from parislemon and added:
    Dear god amen.
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  5. whitneymcn reblogged this from parislemon and added:
    It amuses me that on the day after Marco’s announcement we learn that two News Corp papers have decided to return to the...
  6. atestu reblogged this from parislemon and added:
    The main difference between “The Magazine” and actual magazines is that “The Magazine” is just text, and magazines are a...
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