Anton D. Nagy of PocketNow:
After the CEO said he expected Windows Phone 8 volumes to “ramp up quickly” Steve Ballmer told Le Parisien that Surface sales have been off to a “modest” start, without further specifics.
To which Microsoft quickly responds with the following statement:
When asked about Surface, Steve’s use of the term “modest” was in relation to the company’s approach in ramping up supply and distribution of Surface with Windows RT, which has only been available via our online store and certain Microsoft retail stores in the U.S. While our approach has been modest, Steve notes the reception to the device has been “fantastic” which is why he also stated that “soon, it will be available in more countries and in more stores.
Okay, but if the approach has been “modest” doesn’t that also mean sales have indeed been “modest” as a result? And what the hell does a “fantastic” reception mean? Was there a lot of clapping somewhere?
This is great spin as I’m not sure what the fuck we’re even talking about anymore.