Austin McGhie for Fast Company:
Polarization is good. Traveling the middle road, as broad and tempting as it may be, is always and unequivocally bad. Like people, brands are defined by the company they keep. But they’re also defined by the company they don’t keep.
The same is true of writing. Everyone has their opinions. Embrace them. You may not piss anyone off if you don’t, but no one will remember you either.