Philip Elmer-DeWitt breaks down the numbers from Piper Jaffray’s Gene Munster, who spent Black Friday at the Mall of America in Minneapolis.
Shoppers at the Apple Store bought an average of 11 iPads per hour. Despite heavy TV, print and billboard advertising for the new Microsoft Surface tablet, not one was sold sold during the two hours Piper Jaffray spent monitoring that store. Doesn’t bode well for Microsoft’s answer to the iPad.
No, no it doesn’t.
One store, sure. But when I went to buy the Surface a few weeks back, I saw exactly one sold in all my time playing around at the kiosk — the one sold to me so I could do my review. On the other hand, I was also in an Apple Store (in Miami) on Black Friday, I’ve never seen such a crowd. And yes, plenty of folks were leaving with Apple bags in their hands.