Jean-Louis Gassée:

My belief is that Apple TV sales numbers will continue to increase as the device is slowly, patiently improved and the ecosystem is enhanced. In a not-too-distant future we’ll see explicit Apple TV apps, similar to those on iPhones and iPads.

And someday, Apple will reach a limited agreement with a carrier such as Comcast. The enhanced experience will create a wedge — and will spur competitors. As a result, TV will at last become “modern” — sitting down in front of your TV set will no longer send you time traveling to 1992.

That’s my guess how this plays out as well. First we’ll get a third-party app SDK for the existing Apple TVs, perhaps next year. That will set the stage for the next generation hardware, which may still be less of a TV and more of a powerful set-top box. Then comes a deal with someone like Comcast, which will Apple will try to use as leverage to get other cable companies in line with their undoubtedly strict terms. And then perhaps actual television hardware.

In other words, the iPhone strategy.

That’s the easiest way I see all this happening, but it won’t be as “easy” as it was with the carriers because the cable guys are all regional and have de-facto monopolies over their regions. In other words, it’s going to be even hard to negotiate with them.

  1. htamylj reblogged this from parislemon
  2. markbean reblogged this from parislemon
  3. lynnrivehewi reblogged this from parislemon and added:
    We are sure that you will like our Fake Hermes Necktie.There are many styles of Cheap Chopard Optical Sunglasses for...
  4. baldierihewi reblogged this from parislemon and added:
    You can choose Replica Versace Belt,which one suit to you according to your styles.You will become more confident and...
  5. jinkhet reblogged this from parislemon
  6. lyndabauhewi reblogged this from parislemon and added:
    More and more promotion activities are coming,popular Replica Christian Louboutin High Heels are updating now.You can...
  7. lylabauehewi reblogged this from parislemon and added:
    Skillful manufacture Fake Dolce & Gabbana Handbag are more and more attracting many people’s attention.Guaranteed Use...
  8. laddbauehewi reblogged this from parislemon and added:
    Are you searching Replica Paul Smith Necktie now? There are many selective goods for your reference.Many people likes to...
  9. lurlekeehewi reblogged this from parislemon and added:
    Do not hesitate,it is a good time to treat yourself better, Fake S.T.Dupont Lighter are still waiting for you.New...
  10. bayouweehewi reblogged this from parislemon and added:
    Get Fake Versace Handbag at any time you like in our sales center.We are sure that you will like our MasterCard payment...
  11. always-green reblogged this from always-green
  12. heyhardie reblogged this from parislemon and added:
    Argh! It’s not the iPhone strategy at all. The iPhone strategy was to use the Steve Jobs magic charm to con a big...
  13. parislemon posted this