Allen Huang, a mobile display ad PM at Google:
This is only the beginning. As devices continue to converge there will be new challenges in the fight against what many have called the ‘fat finger’ problem. But implementing confirmed clicks is an important step that we think will benefit users, advertisers, publishers, and the mobile ecosystem overall, and we’ll continue to look for ways to improve mobile ads for everyone.
This is good news. I can honestly say the only times I have ever clicked on an ad on a mobile device has been by accident — and that happens far more often than it does on a computer because of the screen real estate.