Brian X. Chen for The New York Times:
I get some messages from other friends that promptly disappear as well. Most of them say something along the lines of, “What is the point of this?” or “This is so weird.”
Sounds exactly like people talking about Twitter five years ago. And basically every eventual breakout tech product. If it was obvious, it would be obvious.
I still not sure about the long-term prospects of Snapchat/Poke, but that’s exactly why these things interest me. Discount natural user behavior at your own peril.