Peter Kafka’s interview with Netflix content chief Ted Sarandos is a great example of why I love Netflix. It’s very clear that this guy totally gets it. He’s not bullshitting, he’s just laying it out as is.
Will this maneuver work? Maybe, or maybe not. But it’s a brilliant bet. They’re betting on good content from establish content makers. And if it does pay off, the ramifications could be huge. It could change everything.