I’m going to break my rule of not linking to The Wall Street Journal because it’s 2013 and I’m in the forgiving mood. Also, because I find this story by Amir Efrati sort of fascinating.

The article really doesn’t say much, but what I find interesting is how far it goes out of its way not to plainly state the obvious: Google+ is a turd.

I’m not sure why everyone seems afraid to admit this. I think it’s similar to the reason why some seem reluctant to call Windows 8 a turd when it’s already abundantly clear: people are scared that such a bold statement could come back to bite them in the ass. But it won’t. Both are clearly turds.

Google continues to try to cram Google+ down people’s throats, but it just won’t stay down. People are gonna keep puking it right back up. The only compelling feature of Google+ is Hangouts; everything else is a carbon copy of some social activity that people can (and already do) do elsewhere. Google simply made a bad call and started chasing the wrong thing (social) far too late.

If you talk to a number of people inside Google and even those formerly inside the Google+ team, you get the same refrain: it’s just not working. I have over 1.5 million followers and actively share the same posts to Google+ that I share on Twitter and Facebook and even though I have a tiny fraction of the following on those networks, the engagement is night and day.

I wonder how long it will take Google to admit defeat here? I’m sure we’ll see a lot more of the shoving of Google+ in our faces first — Chrome, you’re next. But I really wish Google would take all the energy being put behind this dog and use it to blow out their truly interesting and innovative products, like Google Now.

  1. aramzs reblogged this from parislemon
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  3. meyerxansky reblogged this from shaneguiter
  4. littlepillphotos reblogged this from shaneguiter and added:
    Is google pushing too hard? hmm…
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  8. jyv reblogged this from parislemon and added:
    Parislemon défonce Google+
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  13. theflamingcurmudgeon reblogged this from parislemon and added:
    I said this like way back in the beginning. Google+ is just redundant and unnecessary.
  14. ianc14 reblogged this from parislemon